Become a franchisee

Our vision

Embodying the luxury of tea made in France, in France and around the world

How to become a franchisee?

Are you considering becoming a Tea Merchant and joining our wonderful brand? Are you passionate about joining a brand of excellence that aims to sustain your establishment's performance while respecting our values?

We give you the opportunity to develop your own business and benefit from a rapidly evolving sector.

The conditions of the Franchise

  • 5-year renewable contract
  • Entry fee €5,000
  • 7% royalties on Betjeman and Barton purchases excluding VAT
  • Personal contribution: €40,000
  • Total investment: approximately €75,000

Our franchisor DNA

  • Over 100 years of experience
  • + 250 teas
  • Franchise business for 25 years
  • 15 franchises in France and around the world (40% exported)
  • Premium positioning
  • Tailor-made experience
  • Innovative and quality know-how
  • Quality, Listening and Tailor-made

Support at all stages of the project

  • Getting started
  • Personalized support and training
  • Intensive training in Paris (tea and operational)
  • Regular training and national meetings
  • Merchandising support
  • Benefit from free national and institutional communication

Become a Betjeman and Barton Ambassador

  • Being a good communicator
  • Be open-minded
  • Have a strong business sense
  • Being attracted to the world of tea and luxury
  • Have a team spirit for the network
  • Providing an experience for our customers

Let's get in touch

If you would like to go further, contact us: