Our Values
The Soul of a House, the Taste of a History
For more than a century, our House has been written in the long term, that of taste, of requirement and of
emotion. If each cup tells a story, it is our values that form its invisible framework.
They guide us, they inspire us. They give meaning to every gesture, every creation,
each exchange. They are the silent echo of an ancient know-how, always renewed, and
the sincere expression of a human vision, rooted in sharing and passion.
Excellence
The Inheritance Requirement
Since our beginnings, we have believed that quality is uncompromising. Excellence is a common thread that runs through our history, connecting the actions of yesterday to those of today. It lives in the rigor of our selections, the precision of our blends, the mastery of our infusion times, and the attention paid to the smallest detail—from the leaf to the box, from the gesture to the welcome.
This requirement is not elitist: it is generous, focused on the pleasure of others. Because placing your trust in our House means treating yourself to more than just a product: it means entering a world where each cup is designed as a promise kept. A promise of taste, consistency, and renewed pleasure.
Generosity
The Art of Giving, Without Counting
Receiving is an art. So is giving. Generosity is at the heart of our house, discreet yet deeply rooted. It is expressed in the richness of our collection—more than 200 teas and infusions, all crafted with care and passion—but also in our manner: a warm welcome, attentive listening, and sincere availability.
It lives in our human relationships, between colleagues, with our clients, in the pleasure of transmitting and sharing. It is this generosity that makes the difference: that of advice given without obligation, of attention paid to every detail, of the sincere desire to please. A true generosity, like a smile that we sense in the steam of a cup.
The Commitment
For Those Who Make Our History
Our commitment is profound, daily, and above all human. It is embodied in the strong bonds we build with those around us: our employees, our producers, our individual clients, and our professional partners.
We believe in a company that stands tall not through performance alone, but through loyalty to its values. Providing meaning to our work, caring for our team, collaborating with community projects like Café Joyeux, and listening to the specific needs of each client: this is what drives us.
Creativity
The Audacity to Reinvent
Creativity is the breath that runs through our house, the impetus that drives us to explore, to imagine, to reinvent. Without ever betraying our heritage, we dare to take the detour, the unexpected combination, the new sensory experience.
It is in this fertile tension between tradition and innovation that our creations are born: tailor-made blends, limited editions, tasting moments designed as sensory journeys.
Curiosity guides us, as does openness to others, their tastes, and their expectations. Each new creation is an encounter: between ancient know-how and contemporary intuition, between rigorous palate and freedom of invention.
For us, being creative means offering the possibility of renewed wonder every day.
Our commitment is one of respect, transparency, and a family spirit where everyone counts and where everyone can grow, at their own pace, with confidence.
