Creative Professions

At the intersection of creativity and intuition, artistic direction is the guardian of the House's image. It is the artistic direction that reveals what Betjeman & Barton makes us feel. Through it, we find inspiration for future blends, the choice of storytelling names, the shapes and colors of boxes, the style of Christmas illustrations, the fold of a ribbon, and the atmosphere of a boutique. Nothing is left to chance: everything must vibrate in unison.

Each season, each launch, each collection is conceived as a coherent whole. It is essential to both surprise and remain faithful, to create without betraying oneself. This requires a deep understanding of the Maison's history, its aesthetic foundations, and its contemporary impulses. The art of nuance, precise detail, and understated elegance.

It's also a process of listening and dialogue: with the creative teams, with the illustrators, the printers, the designers, but also with those who embody the House in stores or online. Because what's at stake here isn't just an image—it's a spirit, a feeling, a promise. Creating desire even before the first sip. Offering beauty to better prepare for what's good.

Art direction is that invisible yet essential hand that unites each piece of the puzzle. It ensures that every element—from the tea to the typography—speaks with a single voice: the singular and timeless voice of Betjeman & Barton.

If aromas speak to the heart, it's thanks to her. The flavorist works on natural fragrances that enhance the leaves. She works at the interface between the natural and the sensitive. From flowers, spices, citrus fruits, or fruits, she creates subtle accords, always just right, never artificial. She collaborates closely with blenders to enrich the creations with a breath of fresh air. She measures and balances, often invisibly. In each flavored tea hides her delicate hand: a touch of rose, a whiff of vanilla, a hint of chocolate, a burst of citrus. She is the invisible muse of the most gourmet and refined creations.

In the shadow of the visible creations, there are those who go on a quest. Sourcing is a profession requiring patience, intuition, and conviction. Finding the right materials, the right producers, the right partners: those who will meet the Maison's requirements, embrace its codes, and sometimes even reinvent them. Sourcing is the discreet art of choosing—of recognizing at first glance the accuracy of a material, the finesse of a porcelain, the solidity of a box, or the uniqueness of a product.

This work is built over time. It relies on lasting relationships, forged through discussions, visits, and projects carried out together. It's not just about purchasing, but about building a strong sense of trust—respecting each other's expertise, the production ethic, and the artistic direction's demanding specifications.

Because all sourcing is also a dialogue with the visual and sensory universe of the House. Each object, each material, each accessory must embody the Betjeman & Barton spirit: refined without ostentation, durable without austerity, beautiful without being rigid. The sourcing teams are at once discoverers, facilitators, and guarantors—they translate creative intentions into concrete, tangible reality.