Jingmai is a mountainous region in southwestern Yunnan, situated at an altitude of over 1,600 meters in the heart of Xishuangbanna. This area has been historically inhabited by the Bulang, Dai, and Akha ethnic groups, who developed the region's first tea cultivation over a thousand years ago. Unlike modern intensive plantations, Jingmai's tea gardens are distinguished by their ancestral approach: the tea plants grow integrated into the natural forest ecosystem, surrounded by large trees of various species that provide protective natural shade.
This traditional method has proven to be exactly what modern organic certification seeks. In these gardens, biodiversity replaces pesticides: birds, insects, and spiders naturally control pests, while fallen leaves create a natural fertilizer that enriches the soil. Local producers didn't wait for organic certifications to practice this type of agriculture; they had been perpetuating it for centuries, passing down the know-how from generation to generation.
Jingmai Organic Pu-Er is made using the "Wo Dui" method, a controlled fermentation standardized in the 1970s but adapted here to organic principles. Fresh leaves are sun-dried, then stacked, sprinkled with water, and covered for approximately 45 days. During this process, beneficial microorganisms, including specific bacteria and fungi, transform the leaves, generating the characteristic aromas of undergrowth, damp earth, and earthy notes.
Long overlooked in Europe, Pu-erh tea began to fascinate enthusiasts in the 1990s, when the first cakes arrived in specialty shops. Its unique character, so different from classic black teas, captivated a generation of tea lovers seeking authenticity and ancient stories. Collectors saw a parallel with wine: a living product that evolves and matures. Tea sommeliers then began to champion it as a still undervalued treasure.
Today, European interest in Pu-erh tea continues to grow. Consumers focused on well-being appreciate its gentle digestive properties and soothing qualities, while gourmets are discovering its surprising pairings with desserts, cheeses, and forest cuisine. Whether sold loose or in cakes, it is finding its place among a discerning public, curious about preserved terroirs and time-honored traditions. In tea rooms and at the most demanding tea merchants, such as Betjeman and Barton, Pu-erh is gradually establishing itself as a must-have.