Rooibos South Side

A new elegance in the art of infusion

Long discreet, rooibos found a real resonance in France at the turn of the 2000s, driven by a quest for well-being, naturalness, and sweetness. Theine-free and smooth on the palate, it gradually established itself as the refined alternative to traditional teas. Betjeman and Barton was among the first houses to reveal its full potential by flavoring it with accuracy and creativity. Since then, flavored rooibos has appealed to a demanding clientele, often female, urban, contemporary, seeking pleasure and elegance at any time. An infusion that has become a lifestyle, subtly anchored in its time.

Parisian chic in a cup

In Paris, Côté Sud has become the well-kept secret of modern and inspired young women. Hooked on the five o’clock ritual, they revisit tea time in their own way: urban, stylish, delicate. Less theine, but no less character. This bergamot rooibos is their favorite ally, a silky and assertive alternative to black tea, perfect for accompanying a couture pastry or a conversation between friends. A new generation Earl Grey, in a soft, free, and feminine version.

Rooibos and food pairings
Côté Sud rooibos is perfect for breakfast. Its lively, rounded aroma evokes a mild Earl Grey, ideal for accompanying sourdough toast, citrus brioche, or homemade granola with candied zest. It also pairs wonderfully with a slice of lemon cake, warm scones, or porridge with vanilla pear compote. For an afternoon snack, it enhances an almond financier, a clementine tart, or a light marble cake. Caffeine-free but full of character, it’s perfect for cozy moments, slow mornings, and calm evenings.

Recipes and cocktails with Côté Sud Rooibos
Infused in warm oat or almond milk, with a touch of honey and a hint of cinnamon, it becomes a comforting and elegant treat. Transformed into a syrup, it can top rice pudding, flavor a dessert cream, or enhance plain yogurt. It can also be incorporated into the batter of a soft cake or a flan with citrus zest by infusing it in the milk used for the preparation. As an iced drink, it remains a refreshing option, but it is as a hot beverage that it truly unfolds all its subtlety, a discreet yet persistent warmth.